Massage Today Magazine | Profile of Education Provider

Particularly in trade professions, invested stakeholders want to stay up-to-date and informed. In this feature for one of the massage profession’s trade publications, I interviewed an education provider new to the space. When demand for hybrid education hit a tipping point, they answered the call. In a hands-on industry like massage, that was big news, and a little controversial. Being able to have honest conversations and cover a topic fairly helps build trust and loyalty with readers and clients.